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TRICO signs distribution deal with Optimal UK


TRICO is delighted to announce that it has signed a distribution agreement with Optimal UK to supply the Exact Fit, Flex, Neoform and TX wiper blade ranges to its network.

The original equipment (OE) manufacturer and supplier is confident Optimal UK's commitment to delivering premium quality products, with fast and efficient customer service, is a perfect match for the TRICO ethos.

Each style of wiper blade is designed for a specific purpose but all made to the same OE standard, qualities that appealed to Optimal UK, according to its managing director, Geoff Jones: “We take great pride in our Optimal brand and its OE quality products, offering only the highest standard of components throughout the entire range. We see TRICO in the same way with an OE quality product and an established brand in the aftermarket. We are looking forward to working closely with TRICO.”

The Exact Fit replacement range makes it easy for motorists to restore their vehicles to factory pedigree. Made from natural rubber and high-strength steel, Exact Fit wiper blades offer long-lasting performance, direct fit – with no loose clips or adaptors to install – and almost 150 references that provide 99% front and rear wiper coverage.

TRICO Flex wiper blades allow customers to step up from conventional to premium blade technology. The range not only replaces OE-fitted beam blades, but also upgrades conventional hook arm blades to the latest beam technology. With 97% car parc coverage and only 14 part numbers, the slim-line collection allows members to offer a comprehensive wiper solution with minimal stock commitment.

Neoform, meanwhile, is a stand-alone range, upgrading conventional wipers to premium beam technology, which provides customers with a smoother wipe and longer service life. Like the Flex range, Neoform is made with a memory curve steel beam, and one of its pivotal advantages is the exclusive dual-point coupler, which works to eliminate streaking during extreme weathers.

Finally, the TX range of wipers is for heavy-duty vehicles. These are a high-strength, all-metal conventional blade that covers the needs of the truck and bus sectors, offering quality performance in demanding environments.

TRICO Senior Brand and Product Manager, Sam Robinson, said: “We’re delighted to welcome Optimal on-board as a national distributor of TRICO products. In the short time that we’ve been working together, we’ve been impressed with the team’s enthusiasm, knowledge and desire to get the TRICO brand and products out to customers.

“We’re looking forward to even more buying group members and independent retailers having access to the highest quality wiper blade products available in the aftermarket.”

About TRICO Group:

TRICO Group serves the global automotive industry with original equipment and automotive aftermarket parts and systems with category-leading product technologies, including wipers, fuel pumps, water pumps, filters, spark plugs and lift supports.

For 100 years, TRICO Products Corporation has been one of the world's largest manufacturers of wiper blade products and systems with major operations in Asia, Australia, North America, South America and the European Union.